Peculiarities of a media project as a linguo-communication phenomenon and its use in educational activities

The role of media education and the need of forming media culture of users are incresing in the presence of intensive development of informational and communication technologies and growing of the Internet influence in the life of a modern person. One of the brightest demonstrations of the media culture of a language personality is the ability to create and adequately perceive media projects as a reflection of a person’s creative facilities in various fields: cultural, communicative, textual, technological. Insufficient knowledge of this issue determines the need for its development. The aim of the article – working out of the problem of organizing media project activities, elaboration of information about the features of a media project as a linguo-communicative phenomenon with relation to its form, content, function, determination of the methods for its creation and analysis. The article uses an expert description of the available sources on the history and theory of the issue, examination, analysis and generalization. In organizing media project activities, it is necessary to rely on a set of methods, including sociological methods, methods of analytical and critical thinking, discursive analysis, methods of effective teamwork; it is necessary to have the skills of text formation and stylistic editing of media texts, the skills of using computer technology. The media project as a form of communication between the creator and the addressee is defined in the article in terms of form, content and functions as a text product based on a combination of various audiovisual technologies, the author’s skills to create new relevant and original content, uniting people as a result of joint communicative activity for the sake of a common cause. Communicative activity involves the creation of media texts and their perception, interpretation and understanding. Media project as a linguo-communicative phenomenon solves problems connected with critical thinking, analysis and synthesis of multifold information and presentation of author’s ideas to the addressee. In the transmission of information, various means are important, including linguistic and non-linguistic ones (indices, symbols, icons). Their competent use determines the effectiveness of media project activities and characterizes its linguo-didactic potential in the field of education. The article describes the types of media projects identified by the author: by structure, genre features and related activities, as well as by the number of participants in educational activities. It is significant that the preparation of a media project includes the definition of its topic, goals and tasks, the factor of the addressee. To do this, according to a set of methods and existing competencies, it is necessary to identify a void; take into account the factor of integration into the general media context; write a script; prepare a presentation, video; determine the site for placement; to carry out cooperation within the framework of team and expert activities; to adapt and adjust the product; consider the distribution of the media project. The parameters of a comprehensive analysis of a media project as a linguo-communicative phenomenon include evaluation criteria 1) publisher; founder; owner; editor 2) goals and tasks of the project; 3) accounting for the reader / viewer audience (target / targeted, general, random); 4) staff of authors, team, directing; 5) internal structure (themes, problems, script, plot, composition, details); 6) genre and stylistic features (genre, type of speech culture of the author, style, vocabulary, syntactic constructions); 7) design (image, verbal/non-verbal, advertising, infographics, effects); 8) frequency of release (day/week/month/year); 9) volume, timing, plan; circulation, number of subscribers, likes/dislikes, comments, views (day/week/month/year); 10) assessment of placement on a particular resource / site / hosting (surveys and data). Media project activity is formed on the knowledge, skills and abilities of the person in the field of theory and practice of media communication, rhetoric, stylistics, media linguistics, as well as in the field of information and computer technologies. The preparation of media projects is complex and contributes to the development of creative thinking, general culture and media culture of the person.

media communication, media culture, media education, text activity, media project, methods for creating and analysis criteria for media projects