Social networks as an important tool in the work of a US sports journalism

the article examines social networks as the most important tool in modern journalism in the United States. The purpose of the work is to show the importance of social media in the work of a journalist. To reveal in detail all the possibilities of working in them for a journalist, as well as to predict how they will be used in sports journalism in the United States in the future. The article describes in detail the experience of American colleagues in the use of social networks in sports journalism. The most interesting cases in their work are considered in detail. It is described how such work eventually influenced the work on social networks around the world. The analysis of the main social media of the United States of America is carried out, the main content formats are considered. Examples of the use of content on social networks by US sports teams from such leagues as the NFL, NHL, NBA and others are considered. The features of the promotion of US student teams in social networks are considered. The article also describes in detail the ways in which world-famous American teams are promoted on the Internet. All the features of sports video content in the USA are considered. Conclusion: Social media has revolutionized the work of U.S. sports journalists by providing unprecedented access to information, sources, and audiences. Facebook Instagram and Twitter are the platforms that sports journalists can effectively use to improve their reporting, interact with fans and create a strong personal brand in the competitive world of sports media. There is another way to consider sports journalism. This is a full-fledged platform for athletes themselves, where they can share their opinions and express their point of view.

sports journalism, media communications, television, Internet, sports media, cultural code, advertising