Metaphors in the language of economic linguistics (on the material of Internet media headlines)

to determine the source spheres of the formation of metaphors that denote the realities of the Russian economy. The factual material of the study was articles of economic discourse of periodical, electronic, Russian-language economic publications. The following methods were used in the course of the research: stylistic analysis, contextual analysis, discourse analysis, quantitative method of content analysis. The analysis of media headlines revealed the target spheres of metaphorical presence, and a formula for quantitative assessment of metaphor use in economic discourse was used, using the example of the presented source spheres of metaphorical expansion “Man”, “Sport”, “Mechanisms”, “Transportation”, “Disease, medicine”, which turn out to be productive for creating different types of metaphorical models. Based on the conceptual differentiation of spheres-sources of metaphorical modeling, the practical significance lies in the possibility of applying the results of the study in the field of economic linguistics and economic knowledge.

metaphor, economic linguistics, economic discourse, target spheres, source spheres