Strategies and methods for translating culturally marked vocabulary in promotional materials on red tourism in Hebei province from the perspective of intercultural communication

the study focuses on analyzing strategies and methods for translating culturally marked vocabulary in promotional materials about red tourism in Hebei Province into Russian, based on the theory of intercultural communication. Through qualitative and comparative analysis of texts, including brochures, guidebooks, and informational materials, the characteristics of culturally marked vocabulary are identified and classified into social, material, linguistic, and ecological categories. Translation strategies such as foreignization and domestication, as well as methods including transliteration, direct translation, free translation, and translation with explanatory notes, are examined. The results demonstrate that a combined approach, integrating foreignization with explanatory notes and domestication, is the most effective in achieving clarity, cultural adequacy, and emotional impact, aligning with principles of intercultural communication. The study highlights the role of explanatory notes as a universal tool for minimizing cultural barriers. These recommendations aim to improve translation quality and strengthen intercultural dialogue between Russia and China.

culturally marked vocabulary, intercultural communication, red tourism, strategies, methods