Linguistic features of modern Tatar-language media based on the example of the "Tatar-inform" website

in the modern world, media play a key role in shaping public opinion, disseminating information, and maintaining cultural identity. In the context of globalization and the rapid development of technology, the study of linguistic features of news resources representing small language groups becomes particularly relevant. One such resource is the Tatar-language website "Tatar-inform," which not only informs about events in Tatarstan and beyond but also contributes to the preservation and development of the Tatar language and culture. This article is dedicated to the analysis of the linguistic features of news content on the "Tatar-inform" website. The study will examine aspects such as lexical composition, syntactic constructions, stylistic devices, and language use in the context of cultural and social realities of Tatar society. Special attention will be given to how the language of news reflects national identity and contributes to the formation of public opinion among the Tatar-speaking population. The relevance of this topic is determined by the necessity to study linguistic features in the context of media, as well as the importance of preserving and developing the Tatar language as an element of cultural heritage. Researching the news website "Tatar-inform" will help identify the characteristic features of the language used in media and understand how it influences information perception and the formation of public opinion. The object of this research is the texts posted on the Tatar-inform website, which is one of the leading Tatar-language information resources. The site covers a wide range of topics, including politics, economics, culture, and sports, allowing you to analyze a variety of vocabulary and styles. The following methods were used to analyze linguistic features: Content analysis: This method allowed us to identify the main topics and categories presented in the texts, as well as the frequency of use of certain lexical units. Lexical analysis: The frequency of use of words and phrases, as well as their semantic load, was analyzed using text processing software. Syntactic analysis: The study of sentence structure and the use of various grammatical constructions. This included an analysis of sentence types (simple, compound, and compound) and their syntactic complexity. Style analysis: Assessment of the style of writing articles, including the use of rhetorical techniques, genre features and tonality. The structure of the article will present a theoretical justification for the choice of analysis methods, as well as empirical data obtained from studying the linguistic features of news publications. The results of the research may be useful for linguists, media communication specialists, and anyone interested in issues related to language policy and the preservation of the cultural heritage of the Tatar people.

media, Tatar journalism, mass media, Tatar-language media, national media, media of Tatarstan