Developing product and service promotion skills in future hotel industry specialists

this article describes traditional and modern methods of organizing the educational process in higher education, aimed at ensuring the effective development of relevant skills in future specialists in the hotel industry. The author's perspective on the process of developing relevant competencies in higher education students is presented. Given the current situation in the hotel industry, the industry's sparse supply, and the potential for youth employment and the development of a promising sector of the regional economy, as well as inbound tourism, the need to effectively develop professionally significant skills during professional training remains highly relevant. The purpose of this article is to analyze the current situation in the system of existing professional education in tourism and the development of the hotel industry and to describe practices for developing skills in promoting goods and services in future specialists, particularly in the hotel industry. This article explores the importance of understanding the process of developing skills for promoting goods and services in the hospitality industry and the specifics of ensuring its implementation during training. The author identified the following research practices as fundamental, including the analysis of theoretical propositions, generalization, and evaluation of empirical data. The theoretical basis was provided by approaches that reveal the essence of theoretical propositions and concepts dedicated to describing methods for developing relevant professional competencies. The theoretical aspects resulting from the generalization of the analyzed materials can serve as a basis for developing practical solutions to the stated problems, while practical recommendations and descriptions of positive practices can serve as a methodological resource for practicing teachers involved in training professional personnel in the analyzed industry. This article presents the results of a theoretical and methodological analysis of existing approaches to developing relevant professional competencies, with a focus on areas relevant to hotel industry specialists. The author describes the challenges faced by educators and the needs of employers. By examining the current situation and existing practices in addressing the stated objectives, the author describes effective solutions to the problem under analysis.

skill development, educational process organization, product and service promotion, hotel industry, teaching methods and practices