Adaptation of the university's educational environment to the impact of modern technological challenges on personnel strategy

the article is devoted to the current issues related to the adaptation of the educational environment of a higher educational institution to the rapidly changing technological realities of modern civilization. On the one hand, the technological shift and, on the other hand, the changing requirements of employers for employees to possess new competencies related to the development of flexible skills, lead to the fact that universities are forced to adapt to these current conditions. The article discusses several current trends in higher education that reflect changes in both the technological field and the job market, such as the use of artificial intelligence for personalized learning, the development of smart textbooks based on artificial intelligence, and the inclusion of immersive technologies in education. Each direction is considered from the point of view of its positive impact on the educational environment of the university, as well as the possible negative impact on the subjects of educational relations, and individual and personal characteristics are taken into account in reflecting the influence of new technological realities. As a result of the study, we come to the conclusion that the introduction of modern technologies in higher education allows us to increase the effectiveness of training, to form unique competencies in students, which are in demand in the digital era, which is an important step towards overcoming the "personnel pit", as it is precisely such specialists who combine humanitarian knowledge with technological literacy, who will be the most competitive in the labor market. Higher education is currently undergoing one of the most significant transformations in its history. Under the pressure of technological advancements, changes in the labor market, and demographic challenges, universities around the world are forced to rethink their approaches to education. An analysis of research in this area allows us to identify the main technological challenges and outline ways for universities to adapt to them. Based on the analysis of printed sources, relevant electronic resources, and statements by political and public figures, we can identify the following key trends in the development of higher education for the near future. First, the introduction of artificial intelligence for personalized learning. In the face of a severe shortage of qualified personnel (the so-called "skills gap"), the traditional education model is no longer effective. Second, the development of smart textbooks based on artificial intelligence. This is the next step in the evolution of educational resources, which radically changes the approach to learning. Thirdly, the inclusion of immersive technologies (VR, AR, MR) in education is not just a fashionable trend, but one of the most powerful and promising vectors for the development of education. The study aims to identify global trends in the changing labor market and technological shifts in modern civilization. This has allowed us to identify the challenges faced by Russian higher education institutions in adapting to rapidly changing conditions. The results obtained should help teachers and university leaders to change the educational environment, introduce new educational technologies, and prepare students for the realities of today's and tomorrow's labor market. Modern large universities are becoming educational hubs that combine technology, science, and practice, focusing on the education of the future - personalized, flexible, and practice-oriented. Higher education is no longer limited to classrooms and exams; it has become an ecosystem where technology, human potential, and the real challenges of the world converge into a single learning experience.

educational environment, personnel strategy, technological challenges, artificial intelligence, personalized learning, smart textbooks, and immersive technologies