Analysis of self-assessment of a teacher's personal brand

this article presents a comprehensive study devoted to the analysis of self-assessment of a teacher's personal brand. In the context of the modern educational space, where individuality and professionalism are becoming key factors for success, the ability of a teacher to recognize and develop their personal brand is of particular importance. Formation of a personal brand includes several key aspects. Firstly, a teacher must define their values and unique qualities that make them attractive to students and colleagues. Secondly, it is important to actively use modern technologies and social networks to promote their image, focusing on the creation of high-quality content that reflects professional achievements and methodological discoveries. The third aspect is continuous self-development and training, which allows a teacher not only to maintain their competitiveness, but also to adapt to the rapidly changing conditions of the educational environment. The work is based on a survey and in-depth interviews with teachers and students of the Samara State University of Economics, which made it possible to identify a correlation between self-assessment of a personal brand and the level of professional activity. This article also discusses the role of social networks in the formation of a personal brand of teachers. The article examines various strategies that teachers can use social media effectively, from blogging and video content creation to active participation in professional communities. It focuses on both potential benefits, such as increased visibility and interactions, and risks, including privacy concerns and negative feedback. In conclusion, it highlights that the conscious use of social media can be a powerful tool in the hands of teachers, contributing to both their professional growth and the quality of education in general.

personal brand, brand formation task, brand development functions, brand formation stages, image, target audience, interactive interaction, storytelling, social networks, disadvantages of brand formation