Conceptual model of campus management with the use of the public-private partnership mechanism

the development of university campuses in Russia is gaining particular significance with the implementation of the federal project "Creation of a Network of Modern Campuses." This initiative marks the first use of a public-private partnership model for the creation and management of university infrastructure. According to the project, a campus is defined as a complex socio-economic system that integrates educational, research, entrepreneurial, and social functions, necessitating the formulation of innovative management solutions. The aim of this study is to develop a conceptual model for campus management using a public-private partnership approach, considering the significant role of key project stakeholders – universities, regional governments, and private partners. The research employed institutional, comparative, and structural-functional analysis methods. An examination of existing campus management models revealed a shift from material-technical to institutional and process-based frameworks, reflecting a move towards a comprehensive management logic. The paper substantiates the applicability of public-private partnerships in campus management, systematizes the roles of key partnership participants, and discusses a tool for achieving sustainable return on investment through the creation of multiple revenue streams in the campus's product-service portfolio. The proposed conceptual model includes a multi-level management architecture (strategic, tactical, and operational levels) and serves as a means to align the interests of the state, universities, and private business. The results can be applied in the design and management of campuses that are implemented using a public-private partnership mechanism, within the framework of state educational policy and regional development.

campus, public-private partnership, product-service portfolio, management model, educational environment, strategic development