The image of a political leader as the management of socio-political processes

the article discusses issues that correspond to such a specialty from the list of the Higher Attestation Commission as «5.4.7. Sociology of Management (sociological sciences)». The authors of the article addressed the urgent problem of managing the socio-political processes of society through the image of a political leader. The more charismatic a person with authority is, the more significant their statements have on public opinion, on the social and political spheres of society. A special role in this is played by the linguistic personality of a political leader, understood as a set of linguistic and speech characteristics of a person, manifested in public speeches, in written texts. Vladimir Zhirinovsky is a very vivid linguistic personality, who, it seems, continues to influence public opinion even after his death through recordings of speeches by a politician, texts (articles, books) created by him, therefore it is interesting to trace how the image of a political leader (the original linguistic personality) controls the processes taking place in society. The authors of the article examine the relationship between the attitude of the population towards the political leader and the party he represents; examine the image of the two leaders of the Liberal Democratic Party, V.V. Zhirinovsky and L.E. Slutsky, using the example of public perception, and also conduct a comparative analysis of the activities of the Liberal Democratic Party during the leadership of these politicians. The practical significance of this study is to consider the mechanisms for managing socio-political processes in society in order to avoid manipulating public opinion.

image, political leader, linguistic personality, management, socio-political processes, manipulation