Culture of business communication in Korean society

healthy partnerships and mutual respect are essential conditions for successful business. However, when it comes to international cooperation, we should pay special attention to the aspects of the business culture of a particular country, which include elements of business communication, business ethics and etiquette. Often, the behavior of a potential business partner that is considered inappropriate by a foreign representative jeopardizes the entire future of the partnership. The aim of this work was to identify the characteristics of the business communication culture of the Korean society at the negotiation stage by means of interviews with a number of Korean entrepreneurs with average level income. The biographical and observational methods allowed to establish a model of respondents' behavior in certain situations related to their business, as well as to identify common features of business meeting, which, as a result, served as the basis for writing a recommendatory negotiating list for foreign entrepreneurs willing to cooperate internationally with Koreans. The authors of the article emphasize that it is necessary to have at least some basic knowledge of the business culture of a potential foreign partner in order to successfully conduct business in the international arena.

business, business culture, business communication, interview, international relations, The Republic of Korea