Advertising text as a tool for developing creative written foreign language speech of students

advertising text is a key tool in the world of marketing, characterized by creativity, conciseness, and targeted messaging. In a world saturated with information and visual impressions, advertising text serves not only as a means of promoting goods and services but also as a valuable tool for developing the creative thinking and language skills of students. This article examines the potential of using advertising text to enhance language skills, linguistic richness, and creativity among students in humanities disciplines. The authors pay special attention to teaching methods that involve the use of current advertising slogans to stimulate creative thinking and improve foreign language writing skills. The authors also emphasize the importance of practical application of educational material in real communication situations. The research concludes that integrating advertising texts into the educational process contributes to the effective development of students' creative written foreign language skills.

advertising text, written speech, foreign languages, innovative teaching methods, humanitarian education, education