Transformation of dialogic genres in the online space: analysis and development prospects

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Abstract

The main features of dialogic genres development in the online environment are considered. The history of dialogic formats development is described and the features of their functioning in the online space are highlighted. In particular, the influence of network media on the dialogic formats evolution is noted. In the empirical part, a review of selected YouTube channels is carried out to consider how the dialogic formats features are implemented in the online space. As a result of the study, a general characteristic of dialogic formats evolution in the online space is formulated and the hosting platform influence on the format and content of dialogic genres is identified. The features of the presenter’s role in creating an effective interview, as well as conducting interviews in the online space are considered. In conclusion, the study draws conclusions and offers recommendations for the development of dialogic formats in the online environment. Prospects for further research include conducting a more detailed analysis of dialogic formats evolution in the online space and their impact on the audience. 

About the authors

A. E. Dyatlova

PITERRA (LLC “TERRA-NOVA”); Saint Petersburg State University

Email: al.dyatlova92@yandex.ru
ORCID iD: 0000-0001-8400-5586

Specialist in Public Relations, PITERRA (LLC “TERRA-NOVA”); Graduate Student
of Institute “School of Journalism and Mass Communications”

2 bldg 93 16 Liniya Vasilyevskogo Ostrova, St. Petersburg, 199178, Russian Federation; 7-9 Universitetskaya Emb., St. Petersburg, 199034, Russian Federation

S. N. Ilchenko

Saint Petersburg State University

Author for correspondence.
Email: tv_and_radio@mail.ru
ORCID iD: 0000-0002-7301-3203

Dr. habil. (Philology), PhD (Art History), Professor, Professor of Institute “School of Journalism and Mass Communications”

7-9 Universitetskaya Emb., St. Petersburg, 199034, Russian Federation

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