Journalistic creativity in the age of neural networks

INTRODUCTION. Journalism includes, along with creative and reproductive origins, because it is a mass media production. It should be said that in any sphere of human activity these beginnings interact with each other. But in journalism, this process is complicated by the fact that the author, creating a new product, often works according to a certain technology, solving, as a rule, typical problems. With the development of neural networks, which create media texts on an equal footing with journalists, the categories of “creativity” and “authorship” are becoming the subject of scientific discussion. The subject of the study is creativity and journalistic creativity functioning in the era of neural networks development. The aim is to reveal the essence of creativity, which can exist as a product of human activity rather than a computer system that only imitates the processes that take place in the human brain. MATERIALS AND METHODS. General scientific methods were used in the work: theoretical and conceptual synthesis of philosophical, cultural, and psychological sources, and the literature devoted to the issues of journalistic creativity and the use of neural networks in spiritual production was studied.RESULT AND DISCUSSION. The social essence of journalistic creativity, which results in human spiritual and thinking activity, was substantiated. While neural network has neither consciousness nor intuition that generates creative process.CONCLUSION. Interaction between a human and a neural network in the creation of an original work is impossible on conditions of parity, as creative activity is always personally motivated and controlled by the subject. The field of application of the results of this article can be the psychology of journalistic creativity. In the perspective of scientific research, the issues of substantiating the criteria for evaluating artistic, journalistic, and publicistic works created by a machine.