Data Science in economic processes

The economic application of Data Science (DS) has been investigated. DS – “data science”, originated at the junction of statistical and numerical data mining. The paper describes the main most promising areas and areas of effective use of various DS tools. Using the example of the Russian functioning markets, the use of “data science” methods in economics is illustrated. The constructive potential of DS is shown, which can be used in the process of goal-setting in the digitalization context of the economy to ensure the economic security of the Russian Federation and build effective marketing strategies.