The artificial intelligence technologies use in journalism

Various neural networks used by AI to create visual media content are discussed. The research theoretical basis is made up of works in the following areas: ethical standards for the AI technologies use in the media and prospects for the neural networks use in journalism. The empirical basis of the study is more than a hundred materials published in the Southern News Service in 2024. In conclusion, it is concluded that neural networks can serve as a modern media tool to improve the quality of visual content, attract the attention of the audience and optimize editorial processes.