Immersive and neural networks technologies in fashion journalism

Immersive and neural network technologies are actively used in fashion publications, the content of which is aimed at shaping the values and norms of audience behavior. The novelty of the research lies in the analysis of the use of these technologies in fashion journalism, which makes it possible to identify new formats for presenting content and forms of interaction with the audience. The empirical research material includes articles by The Blueprint, Vogue, publications about the “Vogue × Snapchat” fashion exhibition, and advertisements for the Balmain autumn collection.