Methodology for a comprehensive assessment of the competitiveness of retail chains in the context of the regional economy

the article is devoted to the development of a methodology for a comprehensive assessment of the competitiveness of retail chains in the context of a regional economy using the example of Dushanbe. The purpose of the study is to create an adapted toolkit that allows identifying competitive advantages and development zones of retail chains, taking into account the specifics of the local market. To achieve this goal, the following tasks were solved: identifying key factors of competitiveness, developing a system of quantitative and qualitative indicators, and testing the methodology on data from leading networks ("?var", "Real Trading", "SHIEVER", "B1", "Diyor"). The research methodology is based on an integrated approach that combines spatial analysis (GIS), financial, economic, operational and social indicators. The methods of statistical analysis, expert assessments and sociological surveys were used, which ensured a comprehensive assessment. The results of the testing showed significant differences in the competitive positions of the networks: the leadership of "?var" is due to high profitability and customer satisfaction, while "Diyor" demonstrates growth potential due to increased interaction with local suppliers. The practical significance of the work lies in recommendations for optimizing the placement of retail outlets, digitalizing business processes and developing cooperation with local producers. The results of the study can be used by government agencies to formulate retail support programs, as well as by business structures when developing development strategies. The proposed methodology helps to increase the efficiency of integrating retail chains into the regional economy, ensuring sustainable growth and socio-economic effects.

retail chains, competitiveness, regional economy, GIS analysis, integrated assessment, Dushanbe