Analysis of problems during product launch on Wildberries marketplace

the purpose of this study is to identify the key problems and difficulties faced by sellers when launching products on Wildberries, and to develop practical recommendations for overcoming them. Methods: the presented study uses statistical and system analysis to analyze the relationships between card quality, logistics, and sales, a comparative method to compare different strategies for promoting products on a marketplace, and empirical testing to test hypotheses on real product listings. Findings: the study presents the developed tools for unit economics analysis, which allowed for a detailed picture of the profitability of each product position, which became the basis for making strategic decisions when launching a product on the Wildberries marketplace. Conclusions: the conducted research revealed the need for a comprehensive approach to the organization of commercial activities on the Wildberries marketplace, where the optimization of all business processes is of particular importance. The key achievement was the creation of a multi-level analytical system that provided not only automated control of financial indicators, but also a fundamentally new level of accuracy in predicting demand.

launching products on the marketplace, creating product cards, marketplace logistics, product promotion, competitive analysis, and the Wildberries marketplace