Consumer demand and digital ecosystems: dynamics of interaction and development of business models

the aim of the research is to analyze the relationship between digital ecosystems and modern consumer demand, identify the main problems of the development of the platform economy, and offer recommendations for the further evolution of business models. Methods: The methodological basis of the research became system, comparative and content analysis. Statistical materials, reports of analytical agencies, scientific publications, survey data, as well as information from leading world and Russian digital ecosystems were used. Graphical methods of analysis (tables, diagrams) and horizontal comparison of business models by the degree of coverage of industries and the level of digital involvement were applied. Findings: The research revealed that digital ecosystems in Russia demonstrate sustainable growth, increasing their influence on the daily lives of consumers and changing the principles of doing business. The analysis showed that consumer demand is increasingly focused on multi-service solutions, where convenience, integration and personalization are valued. At the same time, risks of the ecosystem model were identified: monopolization, reduction of digital autonomy, cybersecurity vulnerabilities, legal gaps and the threat of unprofitability of certain areas. Conclusions: In the context of growing consumer demand for convenient, personalized and multifunctional services, the most promising areas for the development of digital ecosystems are expanding the geography of their presence, introducing flexible subscription models, actively using cross-selling strategies, and focusing on sustainable and «green» digital solutions.

digital ecosystems, platform economy, consumer demand, business models, Russian market, digital economy