Regional features of employment in the conditions of structural changes of the labor market (on the example of the Kurgan region)

in this article, the analysis of statistical data characterizing the dynamics of the formation of employment in the labor market of the Kurgan region is carried out. Special attention is paid to the factors that determine the growth rates and the structure of employment as the main indicator of economic development of the region. The analysis revealed a number of serious problems, including a decrease in the working-age population, an imbalance between supply and demand, a low share of high-tech jobs, and a weak development of self-employment and entrepreneurship. This fundamentally changes the classical model of labor market formation, where demand was the decisive factor. Objective: The purpose of this study is to analyze the current state of employment in the Kurgan Region and develop reasonable recommendations for improving the mechanisms of state regulation of the regional labor market. Methods: statistical methods of data analysis and comparative study, methods of generalization and modeling, systematization and grouping. Results (Findings): In order to improve the regulation of employment in the region, it is proposed: creation of a digital employment map and the introduction of AI tools for the selection of vacancies and forecasting market needs; introduction of tax and personnel incentives for employers, especially in the SME and agro-industrial complex; expansion of the microfinance system and support for self-employed; creation of mobile out-of-town ZN, online navigators and digital educational platforms. Conclusions: the developed proposals can serve as a practical basis for improving the effectiveness of regional employment policies and adapting them to modern socio-economic challenges. Their implementation will help to reduce unemployment, improve the use of labor potential, strengthen social stability, increase the investment attractiveness of the region, and ensure sustainable economic development in the Kurgan Region in the context of digital transformation.

employment, regional labor market, living standards, digitalization, employment promotion programs