Software implementation and verification of the model for choosing innovation management strategies in pharmaceutical organizations in the context of import substitution

the strategic development of the Russian pharmaceutical industry sets a key task to ensure the state's drug independence. Priority areas include social protection of the population in case of loss of health, guaranteed medical care for citizens, and the introduction of preventive measures in healthcare. The implementation of these principles requires a systematic approach to the innovative development of the domestic pharmaceutical industry, strengthening the national security of the country. The formation of a flexible innovation management system in the pharmaceutical industry is of paramount importance when solving import substitution problems. The practical significance of the research lies in the development of methodological recommendations that allow pharmaceutical companies to build effective strategies for implementing innovative projects aimed at increasing the competitiveness of the domestic pharmaceutical market and strengthening the country's economic potential. The purpose of this study is to present an implementation program and test a model for choosing innovation management strategies in pharmaceutical organizations in the context of import substitution.

import substitution, development strategies, management, innovations, pharmaceutical market, requirements, development, solutions