Development of a methodology for the formation of constant demand

the aim of the work is to develop a methodology for the formation of constant demand for goods and services in a competitive environment. The object of the study is the demand in the market. The subject of the research is methods of demand generation and sales promotion. Research methods: analysis and synthesis of information. The paper analyzes the prerequisites for conducting the research and performs a theoretical analysis of approaches and methods of demand generation and sales promotion. Based on the theoretical analysis, the model of the content of factors influencing the formation of constant demand is supplemented, and it is concluded that it is necessary to develop a new methodology for demand formation in modern conditions. A methodology has been developed for the formation of constant demand for goods and services, which meets the principles of relevance, reliability and cycling. The mechanism of formation of constant demand, its features, as well as management actions in managing demand for goods and services, taking into account the developed mechanism, are described. The developed methodology is universal; however, it is assumed that it may be more in demand for small and medium-sized enterprises from among hotels, restaurants and shops.

demand, supply, market, formation, competition, competitiveness, forecasting