Verbalization of gender stereotypes in political discourse

The subject of the study is the language and rhetoric used in political discourse, as well as their connection to gender stereotypes. In this article, the author focuses on aspects such as gender roles, gender norms, and their expression in political discourse, as well as the inclusive speech practices of leading politicians in different countries. The object of the study is gender stereotypes manifested in political language and their influence on the formation of public opinion and social norms. Gender stereotypes are shaped through cultural, social, and historical contexts and find expression in the communication techniques used by both politicians and journalists during public debates, elections, and political analysis. Furthermore, the article examines how specific words and phrases conveyed in political discourse shape public opinion about gender roles. One of the main methods used is discourse analysis. This approach allows for the exploration of how language is used in various political contexts to shape and sustain gender stereotypes. The content analysis method serves for the systematic study of textual content and its quantitative assessment. The comparative analysis method shows how different sources or groups use language. The study of the verbalization of gender stereotypes in political discourse is relevant as it requires the use of diverse methods that ensure a comprehensive analysis of language, context, and structures of influence. The scientific novelty of the research lies in its comprehensive approach to texts of various categories, including political debates, electoral programs, interviews, and media, aimed at identifying patterns of linguistic address to men and women in politics. The study of the verbalization of gender stereotypes in political discourse allows us to understand how language not only reflects reality but also actively creates and reinforces gender roles, influencing how society perceives politicians and politics as a whole. A critical approach to analyzing these phenomena can help uncover the inequalities existing in society and propose ways to overcome them, contributing to a more equal and fair representation of women and men in politics.

gender stereotypes, gender roles, verbalization of gender stereotypes, gender norms, political discourse, inclusive speech practices, gender aspect, evaluation dispositions, dominance, gender equality