The study of the process of perception of phraseological transformations in modern Russian media discourse

This article is devoted to the peculiarities of the use and perception of phraseotransforms in media discourse. The subject of the research is the phraseological layer of the Russian language and the issue of phraseological contingency in media texts. The object of the research is phraseotransforms in the headline complexes of newspaper articles. The purpose of the presented research is to analyze the newspaper headlines with the presence of a phraseotransform in terms of increasing the potential reader's interest in the media text. The author focuses on such types of phraseological transformations as syntactic, lexical (in particular substitution) and semantic (double actualization). A selection of phraseotransforms from articles in several Russian news publications was carried out and the transformation processes of the phraseotransforms under consideration were analyzed. It was suggested that the use of phraseotransforms in newspaper headlines is widespread due to their high emotional load, which helps the authors of articles to realize newspaper expression along with other functions of the media text. To confirm this assumption, a survey was conducted among teenagers who are not active readers of newspaper publications, for the most "independent" view on the relevance of introducing phraseotransforms into the headline complex in order to attract and retain readers' attention. The following methods were used in the study: Identification of phraseological morphology (continuous sampling); Phraseotransform analysis; Comparison of the usual and occasional phraseology; Survey and measurement of quantitative indicators of the reactions of the survey participants. The research material was phraseotransforms in the headline sets of articles in the online newspapers Izvestia and Argumenty I Fakty. The novelty of the presented research lies in highlighting the level of relevance of the types of phraseological transformation in media texts in terms of attracting the attention of a potential reader. It is determined that the premises of a phraseotransform that has undergone the process of substitution (or replacement of a component of a common phraseological unit), along with double actualization, are leading in the issue of attracting the reader to the main text of the article. The results of the study confirmed the hypothesis that, in comparison with headlines using common phraseological units, occasional phraseological units, or without phraseological combinations at all, potential readers were most interested in headlines with phraseotransforms. The results of the study can be applied both in further studies of the processes of phraseological transformation, and in applied journalism in the design of media text headings.

lexicology, phraseology, transformed idiom, occasional phraseological unit, newspaper article, context, publicistic style, newspaper expression, semantics, press