ASSESSMENT OF THE COMPETITIVENESS OF CIVIL HELICOPTERS “MI” ON THE AFRICAN MARKET

The relevance of the study is due to the requirements for accounting for the competitiveness of Mi helicopters on the African continent. In this regard, this article is aimed at disclosing the competitiveness assessment of JSC “Russian Helicopters” as a supplier of multi-purpose Mi helicopters to the African continent. The leading method to investigate this problem is the SWOT analysis method, which allows to consider comprehensively the competitive advantages of the product in the context of its functional significance and uniqueness. The article presents the research results, reveals the potential for the promotion of Mi helicopters to the African market, identifies the advantages and disadvantages of Russian helicopter technology, and proves the relevance of the task posed in the article. The materials of the article are of practical value for a wide range of marketers and managers of helicopter construction enterprises.