The role of integrating technologies and competencies in strategic management of educational policy

The modern educational process is undergoing significant changes driven by internal transformations in pedagogical approaches and external factors such as technological advancements and evolving socio-cultural demands. These challenges are particularly relevant in training professionals in media-related fields, where not only a deep understanding of theoretical aspects is required but also critical thinking skills, high emotional intelligence (EI), and technological literacy. This study explores the potential for integrating literacy, EI, and artificial intelligence (AI) into the strategic management of the educational process. Literacy, as one of the key competencies, ensures critical interpretation and understanding of information. EI fosters the development of effective communication and interaction skills. AI provides new tools for the personalization of learning and optimization of educational processes, including adaptive programs, data analysis, and real-time feedback. The relevance of the study lies in the need for a comprehensive approach to training media professionals that incorporates cognitive, emotional, and technological aspects. Practical examples of this integration are presented, including adaptive learning paths, support for students’ emotional well-being, and the development of critical thinking through the analysis of media texts. The integration of literacy, EI, and AI enables the creation of more flexible and personalized educational strategies. This study highlights the synergistic effect of such an approach, offering new opportunities for preparing specialists capable of thriving in the complex and rapidly changing media landscape. The study contributes to the development of educational management by revealing the potential of technological and humanistic approaches in teaching.