Volume 7, Nº 13 (2019)

The article considers the specifics of longread as a new multimedia product. The authors provide its key characteristics, describe the principles of creation, discuss the role of verbal and visual components. The experience of using the longread in the organization of student research activities is described.

The article deals with the Internet censorship considered as a natural component of power and culture. The experience of Internet censorship in a number of countries is described. Analyzing the changes in censorship practice, peculiarities of the dialogue between the authorities and society on the issues of freedom of speech, the author shows the urgency of the problem in the context of modern information society.

At present special attention is paid to the management issues of the effective communication. The article analyzes relevant to the modern library forms of corporate communication used in the Soviet period.

The article considers the ethnographical potential of the Republic of Mordovia in the creation of a Finno-Ugric skansen on the territory of the Volga Federal District. The study provides a comparative analysis of other areas inhabited by the Volga-Finnish and the Permian ethnic groups. The advantages for the creation of a skansen in the Republic of Mordovia are listed.

The article considers the influence of the emerging information society on the functioning of the museum as a sociocultural institution aimed for the preservation and transmission of the historical memory and cultural experience of mankind. The study is focused on reorienting the museum’s activities, particularly on changing its place in the media space, as well as on the challenges experienced by the museum in the process of transformation.