Email this article Russian chocolate manufacturers: a quality and competitiveness analysis
- Authors: Dyorova M.N.1
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Affiliations:
- National Research Mordovia State University
- Issue: Vol 2, No 16 (2014)
- Pages: 51-57
- Section: Articles
- Submitted: 01.11.2025
- URL: https://ogarev-online.ru/2311-2468/article/view/349326
- ID: 349326
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Abstract
The article analyzes the current state of the domestic market of Russian chocolate industry and chocolate products. The results of an online survey were also taken into consideration. The analysis showed the problem of quality and competitiveness among Russian chocolate manufacturers. Considering the study results, the author suggests a number of recommendations for improving the quality and competitiveness of Russian chocolate products.
About the authors
M. N. Dyorova
National Research Mordovia State University
Author for correspondence.
Email: ogarevonline@yandex.ru
References
- Сергеев И. В. Экономика предприятия: учеб. пособие. - 2-е изд., перераб. и доп. - М.: Финансы и статистика, 2000. - 576 с.
- Официальный сайт аналитической компании "TEBIZ GROUP". - [Электронный ресурс]. - Режим доступа: http://tebiz.ru/pr-mi/pr-marketconfectionery-1.php
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