Glamping as an innovative form of domestic tourism in Russia: current state and development prospects

glamping, as an innovative direction in tourism, is attracting growing interest due to its ability to combine comfortable accommodations with a natural environment, aligning with modern travelers' preferences for eco-friendly experiences and unique impressions. In Russia, with its rich cultural heritage and diverse natural landscapes, this format holds significant potential as a driver of domestic tourism and a tool for stimulating regional economic development. The study focuses on developing approaches to glamping tourism that take into account the distinctive features of Russian landscapes and socio-cultural contexts. However, the analysis has identified key barriers hindering the industry's progress, including the lack of unified standards, insufficient funding, and limited environmental initiatives. A comparison with international practices underscores the critical importance of standardizing service quality, ensuring safety, and implementing sustainable resource management. These measures are essential for building tourist trust and enhancing the competitiveness of Russian glamping on the market. A comprehensive approach to glamping development, including its integration into domestic tourism strategies, will not only open up new territories for exploration but also create unique tourism products that contribute to the sustainable growth of regional economies.

domestic tourism, glamping, government support, infrastructure, natural areas