The influence of student communities on the digital discourse of the modern university

the article explores the transformation of university communication in the era of digitalization. Using the case of Voronezh State Technical University (VSTU), the authors analyze the role of student communities as a key tool in the university’s communication strategy. The study aims to highlight the significance of digital technologies in shaping a sustainable and engaged student information environment. Based on a student survey, the paper identifies preferences in social media use, levels of engagement with university content, and interest in different content formats. The findings suggest that the digital environment not only enhances internal communication but also contributes to the university's public image, student involvement, and development of creative potential. The paper emphasizes that student communities facilitate new interaction formats and serve as platforms for developing digital culture, media literacy, and professional competencies. It underlines the need for continuous innovation in communication tools and the development of "smart communication", where students act as active participants rather than passive consumers of information.

digital technologies, mediatization, social networks, student communities, relevant content