Culturological aspect of translation: strategies for overcoming interlingual barriers in the context of globalization

the article examines the transformation of the translator's status in the context of digital globalization: from a technical executor to an active cultural mediator. Based on an interdisciplinary methodology integrating the principles of linguistics, cultural studies, and translation studies, a systematic analysis of key strategies for overcoming culturally determined barriers is conducted. The focus is on the dichotomy of "domestication" and "foreignizing translation" (L. Venuti), pragmatic adaptation (J. House), as well as the ethical dilemmas associated with strategy choice. It is proven that, despite the progress in machine translation systems, the creative and cultural-mediatory function of the human translator remains central, elevating them to the status of a key agent in intercultural dialogue. Research prospects are linked to the analysis of translation in new digital environments and the study of the influence of artificial intelligence.

culturological aspect of translation, interlingual barrier, cultural mediator, intercultural communication, translation strategies, biculturalism, untranslatability, domestication, foreignizing translation, digital translation studies, machine translation, translation ethics