Typology of communicative strategies in Russian and English business communication: a comparative analysis

this article presents a comparative analysis of communicative strategies in Russian and English business communication. The relevance of the study is driven by the needs of international business, where effective cross-cultural interaction depends on understanding the national and cultural specifics of business communication. The aim of the study is to identify the differentiating features of communicative strategies in Russian and English business discourse. The methodological framework is based on E.I. Sheigal's classification. The empirical data comprises a corpus of 800 business communication texts. The results reveal significant differences: Russian discourse is characterized by an anthropocentric model focusing on personalized relationships and phatic communication, while English discourse demonstrates a logocentric model emphasizing direct clarity and depersonalized communication. The practical significance of the study lies in the potential application of its findings for developing intercultural communication training programs aimed at enhancing business interaction effectiveness between representatives of Russian and English linguistic cultures.

communicative strategies, business discourse, intercultural communication, comparative analysis, Russian linguistic culture, English linguistic culture