Axiological linguistic techniques for enhancing the informational value of a publicist text: specific characteristics

the article analyzes the specific use of axiomatically determined linguistic tools and methods in order to determine their impact on the level of the informational value in publicist texts. The author conducts a thorough examination of the inherent characteristics of these instruments and their significant impact on the reception of information as well as on the development of specific cognitive frameworks and belief systems among readers. This analysis is framed within the broader context of the dynamics of social and linguistic interactions among participants in the communication process. The goal of this research is to identify and thoroughly examine axiolinguistic tools and techniques that enhance the informational value of publicist texts. Additionally, it aims to analyze the values inherent in these methods. The specificity of the linguistic tools under consideration is due to the integration of the axiological approach into the linguistic analysis of publicist texts, which provides an opportunity for a deeper study of communication mechanisms and a clearer understanding of the impact of authorial value attitudes on public consciousness. The scientific novelty of the research lies in identifying and analysing specific linguistic tools, which are axiologically determined and are frequently used in publicist texts in order to enhance their informativeness and to increase their translocative effect. The research reveals that in the axiological framework publicist texts achieve their informational power by blending factual data with expressions of value attitudes. This combination allows the texts not only to function as sources of information, but also to shape the ideological position of their readers. Axiological tools are essential for enhancing the informational value of the texts, organizing the content, and significantly influencing readers' cognitive processes. The findings are valuable for specialists in the field of linguistics, journalism and communication studies who prioritize clarity, informational content and accuracy in their work.

psycholinguistics, publicistic text, informativeness, linguistic tools, value analysis, communication