The role of social media and artificial intelligence in the transformation of modern political processes

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Abstract

The article explores the transformation of modern political processes in the world, taking into account the technological development of social networks and artificial intelligence (AI). In particular, AI algorithms today have significant mobilization potential. Candidates are increasingly turning to AI tools when building their electoral campaigns, while reducing the role of traditional information channels. This format helps in working with young people, who are the conductor of technological progress and the bulwark of state stability. In addition, modern social networks open up new opportunities in conflict resolution, crisis resolution, and intercultural interaction. However, along with the creative agenda, there are also certain risks in the development of social networks. They contribute to the establishment of poly-actorism in world politics, in which competition between public and private information channels, the spread of filter bubbles, and a lowering of the threshold of responsibility are recorded. Such a situation is used by Western institutions to promote subversive narratives. Finally, the article analyzes the largest social networks by audience reach.

About the authors

E. S Leonov

Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation (MGIMO University)

Email: leonovgeorge@gmail.com
ORCID iD: 0009-0008-5801-3070
Political Scientist, Candidate of Sciences (History), Associate Professor Moscow, Russian Federation

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