Research on Pangdonglai's personnel management approaches in the digital economy

in the context of the development of the digital economy, the digital transformation of retail enterprises requires a systematic restructuring of the personnel training system, with the shortage of technical personnel becoming a serious obstacle to this transition. The purpose of this work is to analyze innovative approaches to the formation and development of a personnel reserve at Pangdonglai Trading Group Co. This study on Pangdonglai uses a combination of approaches, including theoretical and case studies, to construct a four-dimensional synergistic model of personnel training covering “skills-culture-mechanisms-incentives”, which allows us to explore ways to develop digital personnel in regional retail enterprises. The study discovered that deeply integrating service culture with the development of digital competencies effectively mitigates conflicts between traditional service philosophies and digital values. A three-dimensional interrelationship mechanism, including “digital skills certification – salary increase – career growth”, significantly improves employees' proficiency with digital tools and organizational efficiency. The developed dual training system of “academic-entrepreneurial cooperation + internal incubation”, along with scenario-based micro-course development models, provides cost-effective and replicable solutions for small and medium-sized retail businesses.

personnel management (PM), digital economy (DE), Pangdonglai, personnel reserve, retail enterprises, digital personnel