Developing the employee motivation and incentive program in an insurance sector company

the article is dedicated to the study of the motivation and incentive system for personnel at the insurance company. Based on an analysis of the company's regulatory documents, previous research, and the results of their own empirical study, the authors analyze the current state of the system, identify problem areas, and propose specific measures to improve it, aimed at increasing employee efficiency and achieving the organization's strategic goals. The empirical part of the article presents the results of a study of the motivational profile of different categories of the company's personnel. The authors conclude that a differentiated approach to motivating various groups of employees, taking into account their individual needs and values, is advisable. The authors also conclude that the combined use of the "Intrinsic Motivation Inventory" (IMI) by Ryan R.M. and the "Motivational Sources Inventory" (MSI) by Barbuto J. and Scholl R. achieves a synergistic effect, providing a broader range of descriptive possibilities when analyzing the motivational structure.

insurance, motivation, material incentive, competitive advantage, insurance sector, organization, individual needs, hybrid work schedule