Analysis of the characteristics of work motivation among representatives of generations «X», «Y», «Z»

this article explores the characteristics of work motivation among representatives of Generations X, Y, and Z in the context of sociocultural transformations and age-related differences. The study is grounded in the generational theory of W. Strauss and N. Howe and is based on empirical data obtained from a psychological survey of 90 working respondents. Validated diagnostic tools by V. Gerchikov, E. Schein, and J. Barbuto & R. Scholl were employed. The results reveal statistically significant differences in motivational structures: Generation X prioritizes professional fulfillment and recognition, Generation Y focuses on financial rewards and job stability, while Generation Z seeks self-realization and opportunities for innovation. Distinct patterns of career orientation and motivational sources were also identified, highlighting the importance of generational affiliation as a determinant of work motivation. These findings contribute to a deeper psychological understanding of labor motivation and call for the integration of generational factors into its study.

work motivation, Generation X, Generation Y, Generation Z, generational differences, career orientations, motivational sources, occupational psychology