Issues in developing written communication strategies of technical students in digital communication

the relevance of the study is determined by the digitalization of the professional sphere, where written interaction increasingly takes place through emails, messengers, and forums. This shift requires future engineers not only to possess lexical and grammatical competence, but also to be able to consciously plan, structure, and adapt texts in accordance with genre, pragmatic, and sociocultural conventions. The purpose of the study is to identify and systematize the challenges arising in the development of written communication strategies among technical students, as well as to determine methodological guidelines for overcoming them. The findings indicate that strategy development is often fragmented and unsystematic, characterized by a low level of awareness in their application, violations of genre and pragmatic relevance, lack of audience orientation, and the presence of emotional and motivational barriers. The practical significance of the study lies in the possibility of applying its findings to the design of English for Specific Purposes courses for technical university students. The study materials can serve as a basis for developing teaching methods that integrate training in genre-based, pragmatic, and reflective skills, as well as modeling real-life online interaction scenarios, thereby contributing to the enhancement of professional written communication in the digital environment.

genre-based text adaptation, pragmatic relevance of written discourse, English for Specific Purposes instruction, author’s communicative flexibility, communication strategies, teaching written communication