Media and aesthetic strategies of reality representation in immersive media projects

with the rapid development of digital technologies and the expanding boundaries of media consumption, immersive media formats (VR, AR, 360° video, installations) are becoming increasingly important means of representing reality. This study aims to identify the media and aesthetic strategies through which immersive media projects shape the audience's perception of reality. The main aim of the study is to analyse the ways in which immersive media practices construct narrative, interact with the user and create the effect of presence. The research provides a comparative and analytical analysis of a number of projects, including those realised within RiaLab, with a focus on the use of visual language, the architecture of the media experience and the level of viewer engagement. Particular attention is paid to how artistic and technological solutions contribute to the emotional and cognitive integration of the recipient into the presented space. The results obtained can be practically applied in the sphere of media production, museum and exhibition design, journalism and documentary. The research allows us to develop recommendations for the creation of effective immersive content that can not only transmit information, but also have a profound impact on the perception and interpretation of reality. Thus, the work contributes to the development of an interdisciplinary approach to the study of media culture and digital aesthetics.

immersive media, reality representation, media strategies, visual aesthetics, presence effect, digital storytelling, user experience, VR/AR, media project