A comparative study and implications of Chinese media in the context of globalisation

this comprehensive analytical work focuses on the multifaceted interplay between Chinese media and globalisation and shows how external global forces are changing traditional paradigms of media functioning in China – both in terms of structure and content. Central to the discourse is the idea that globalisation serves as both a catalyst and a challenge for Chinese media; the study carefully traces the dual role of adaptation to global markets and subsequent transformations in media content that oscillates between conformity to global standards and fidelity to national narratives. Using a comparative methodology, the study highlights significant contrasts with Western media systems, particularly highlighting the pervasive influence of state control in China compared to market-driven, editorially independent media in the West. The authors consider the socio-cultural implications of these global linkages, examining changes in cultural representation, public perceptions of globalised media content and the international implications of China's media strategies. Suggested pathways for Chinese media development include strengthening journalistic independence, harnessing technological innovation, and enhancing content diversity to more holistically portray global and intercultural dynamics. Prospects for further research are broad and point to a deeper understanding of the impact of globalisation on media in different geopolitical landscapes. This study contributes to the broader discourse on media globalisation by providing key insights into the complex interplay between national priorities and global pressures in shaping media landscapes.

globalisation, Chinese media, comparative analysis, state control, media adaptation, cultural identity, editorial independence, international market, socio-cultural effects, media strategies