The evolution of journalism in the digital age: from traditional media to online platforms

the article is devoted to the analysis of the evolution of journalism in the digital age. The research focuses on the transformation of traditional media into online platforms and related changes in content production and consumption. The methodology includes a comprehensive literature analysis, terminological analysis, as well as empirical research based on statistical data and expert interviews. The results demonstrate dramatic shifts in the media landscape driven by technological innovations, transformation of business models, and changes in audience behavior. Key trends in digital journalism have been identified, including content personalization, interactivity, multimedia, and the use of big data. The theoretical and practical significance of the results for the development of the media industry and journalism education is discussed. Prospects for further research related to the adaptation of journalism to new technological realities and social demands are outlined.

digital journalism, online media, media transformation, media consumption, multimedia, interactivity, Big Data