A Video Game as a Mechanism for Broadcasting the National Cultural Heritage

Background. In this article, it is proposed to draw attention to the fact that computer games in a short period of time have ceased to be exclusively a form of entertainment for young people, having transformed into an effective mechanism for transmitting information and influencing the minds of a multi-million audience of gamers. The game is still a unique and controversial cultural phenomenon of the 21st century, since, on the one hand, its mechanisms contribute to the assimilation of knowledge, the formation of practical skills, and cultural exchange, on the other hand, a video game can be considered as a type of propaganda of values that do not always correspond to traditional Russian culture.

In the context of the formation of a multipolar world in the Western industry, in some cases it uses a game product to promote an anti-Russian agenda, thereby imposing a stereotypically negative image of Russia on the player. It should be noted that the widespread distribution of such content seriously destabilizes the socio-cultural situation in our country. At the same time, through video games, it is possible to create alternative content that represents Russian culture and history without distortion and bias. The preferences of the gaming audience (gamers) are diverse, and not every player focuses solely on destructive content that distorts the historical truth.

Given the current situation, we consider it important to consider the process of creating an alternative gaming product aimed at broadcasting traditional values, as well as promoting and popularizing Russian history, culture and art.

Purpose. To explore the potential of video games as a mechanism for broadcasting the national cultural heritage.

Results. The results of the study showed that the interactive features of the video game make it possible to broadcast certain content that promotes the popularization of Russian history, culture and art. During the analysis of existing projects, the authors proposed a classification of games that contribute to the transmission of national cultural heritage. This approach seems promising for the development of the domestic gaming industry.

Practical implications. The results of the study can be applied in the field of cultural studies, in particular, in matters of the cultural impact of computer games and gamification practices on the younger generation.