Email this article 
Cultural Aspect of Territory Branding in Chinese Social Media
- Authors: Chelnokova-Siejka A.V.1
-
Affiliations:
- Moscow State Linguistic University
- Issue: No 11(866) (2022)
- Pages: 165-172
- Section: Cultural studies
- URL: https://ogarev-online.ru/2542-2197/article/view/382142
- ID: 382142
Cite item
Full Text
Abstract
Territory branding in Chinese social media over the past ten years has become an integral part of the overall national strategy for the development of Chinese regions, for many of which the cultural and tourism component has become one of the key elements in building an appropriate image. The Chinese experience of using various local features of territories for positioning and visualization of geobrands, the use of contemporary media tools for their promotion in the virtual space are of particular interest in the context of global digitalization. In this article, based on the analysis of Chinese social media, we will research cultural branding of the Chinese territories.
Keywords
About the authors
Anna Vitalievna Chelnokova-Siejka
Moscow State Linguistic University
Author for correspondence.
Email: annie.che.89@mail.ru
PhD (History), Senior Lecturer at the Department of Foreign Area Studies in the Institute of International, Relations and Social and Political Sciences, Lecturer at the Department of Linguistics and Professional Communication in the Field of Humanitarian and Applied Sciences in the Institute of Humanitarian and Applied Sciences
Russian FederationReferences
- Anholt, S., Hildret, G. (2010). Brend Amerika: mat’ vseh brendov = Brand America: the mother of all brands. Moscow: Dobraya kniga. (In Russ.)
- Vizgalov, D. V. (2011). Brending goroda = Branding of the city. Moscow: Insitut ekonomiki goroda. https://urbaneconomics.ru/ sites/default/ files/3467_import.pdf (In Russ.)
- Besedy I suzhdeniya «Lun Yuj» (2011) = Lun Yu, transl. by А. Е. Lukjanov; poetic arrangement by V. P. Abramenko;Institute of Far East, Russian Academy of Sciences; «Taiji» Research Society. Moscow: FORUM. (In Russ.)
- 艾吉亚、李亚楠、姜笑君. 社交媒体时代网红助力区域形象传播路径探析—以丁真爆红为例，《新闻研究导刊》，15，2021: 54-56 = Ai Jiya, Li Yanan, Jiang Xiaojun. (2021). Analysis of the way to promote the regional image with the help of Internet celebrities in the era of social networks – on the example of Ding Zhen’s popularity. Xinwen Yanjiu Daokan, 15, 54–56.
- 陈晓静.浅析疫情下政务新媒体线上带货的传播策略—以“南海旅游”微信公众号为例，《新闻传播》，1，2022: 9-16 = Chen Xiaojing. (2022). A brief analysis of the promotion strategy with online shopping on government social media accounts in an epidemic situation – using the example of the Wechat public account “Tourism in Nanhai”. Xinwen Chuanbo, 1, 9–16.
- Across China: “Cloud tourism” a new fad amid COVID-induced travel restrictions. http://english.news.cn/20220516/01ee1f068ffb4b 6e9dc634c2ae10aebe/c.html
Supplementary files
