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Multimodal Euphemisation in Comedies as a Cognitive and Discourse Phenomenon
- Authors: Serozeeva D.N.1
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Affiliations:
- Moscow State Linguistic University
- Issue: No 5(873) (2023)
- Pages: 107-114
- Section: Linguistics
- URL: https://ogarev-online.ru/2542-2197/article/view/351581
- ID: 351581
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Abstract
The article develops the research procedure of exploring euphemisation as a multimodal and cognitive-discourse phenomenon. Featuring a series of Russian and foreign comedies the study identifies the major cognitive mechanisms of its realization, which are conceptual integration and incongruity. The humorous effect is achieved via foregrounded incongruity shifts (the term introduced by S. Attardo) which appear in different semiotic modalities and are complemented by backgrounded incongruities.
About the authors
Diana Nailevna Serozeeva
Moscow State Linguistic University
Author for correspondence.
Email: avisliberan@gmail.com
Senior Lecturer at the Department of English, Faculty of Translation and Interpreting
Russian FederationReferences
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