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The Study of the Beauty Industry Discourse in the General Discourse Paradigm
- Authors: Melnikova E.Y.1
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Affiliations:
- International Academy of business and new technologies, Yaroslavl
- Issue: No 7(875) (2023)
- Pages: 71-78
- Section: Linguistics
- URL: https://ogarev-online.ru/2542-2197/article/view/350700
- ID: 350700
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Abstract
In the present article, the author undertakes the attempt to study the beauty industry discourse in the general discourse paradigm on the basis of the modern English language. The author concludes that the beauty industry determines its linguistic representation and forms an extensive field of the relevant discourse as a special communicative environment with its specific features and key parameters, such as communication participants, key concepts and values, a chronotope , communicative goals, speech strategies and a range of genres.
About the authors
Elena Yuryevna Melnikova
International Academy of business and new technologies, Yaroslavl
Author for correspondence.
Email: vinel81@mail.ru
Senior Lecturer of the Department of Mass Communications
Russian FederationReferences
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