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Applied Linguopragmatics: Semantic Orbit Dictionaries
- Authors: Dzhunkovskiy A.V.1, Tsvetaev E.Y.1
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Affiliations:
- Moscow State Linguistic University
- Issue: No 8(876) (2023)
- Pages: 22-26
- Section: Linguistics
- URL: https://ogarev-online.ru/2542-2197/article/view/350047
- ID: 350047
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Abstract
The article describes the concept and technology for implementing a new mechanism to optimize linguopragmatic impact on target audiences. The essence of the method is to conduct an associative experiment among subjects belonging to a predetermined target group, during which all associations perceived with a certain word are discovered. Statistical processing of the results provides an opportunity to gather data on the probability of a certain association being invoked among the representatives of a said group when subjected to a specific word and modify texts through the application of linguopragmatics to achieve the desired impact by means of suggesting certain associations both intentionally and implicitly.
About the authors
Andrey Vladimirovich Dzhunkovskiy
Moscow State Linguistic University
Author for correspondence.
Email: vetinari01@gmail.com
PhD (Philology), Head of Applied and Experimental Linguistics Department, Senior Researcher at Experimental Phonetics and Forensic Linguistics Laboratory
Russian FederationEgor Yurievich Tsvetaev
Moscow State Linguistic University
Email: yegortsvetaev@gmail.com
Lecturer at the Department of English Translation and Interpreting Studies, Faculty of Translation and Interpreting
Russian FederationReferences
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