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Representation of Health as a Value in French Social Advertising
- Authors: Bykova O.A.1, Dediurina E.Y.1
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Affiliations:
- Moscow State Linguistic University
- Issue: No 8(876) (2023)
- Pages: 9-15
- Section: Linguistics
- URL: https://ogarev-online.ru/2542-2197/article/view/350042
- ID: 350042
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Abstract
The article is devoted to the representation of health as a basic value based on the material of social advertising. Advertising discourse in general and the discourse of social advertising in particular are considered, on the one hand, as repeaters of existing values, and on the other hand, as carriers and popularizers of values. The value of “health” is represented in social advertising as a complex of its most significant aspects: giving up bad habits, preventing diseases, mental health, and children’s health.
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About the authors
Olga Alekseevna Bykova
Moscow State Linguistic University
Author for correspondence.
Email: bykoolya@yandex.ru
PhD (Philology), Associate Professor at the Department of French Lexicology and Stylistics Faculty of the French Language
Russian FederationEkaterina Yurievna Dediurina
Moscow State Linguistic University
Email: katerinadedyurina@gmail.com
Senior Lecturer at the Department of French Phonetics and Grammar, Faculty of the French Language
Russian FederationReferences
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- Nikolayshvili, G. G. (2008). Sotsialnaya reklama: teoriya i praktika = Social advertising: theory and practice: a textbook for university students studying in the specialties “Public Relations” and “Advertising”. Moscow: Aspekt Press. (In Russ.)
- Ilin, V. V. (2005). Aksiologiya = Axiology. Moscow: MSU Publishing house. (In Russ.)
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