FEATURES OF MULTIMODAL COMMUNICATION IN THE GENRE “LETTER TO THE EDITOR”

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Resumo

The article is focused on the interaction of verbal, visual, and audial modes of communication for creating an argumentative space of a letter to the editor. The analysis of letters from The Economist has shown that images accompanying the text perform several important functions, including the aesthetical and the structural ones; building up on them is the positioning of logical stresses and pauses when providing a voice-over. It is worth noting that the resulting argumentative effect might be used for ethically dubious purposes.

Sobre autores

Alexander Ivolgin

Moscow State Linguistic University

Autor responsável pela correspondência
Email: Xavok@yandex.ru

Senior Lecturer at the Department of English Stylistics of the Faculty of English, Senior Lecturer at the Department of Rare Languages Teacher Training
Moscow State Linguistic University

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Bibliografia

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  6. Galichkina, E. N. (2021). Internet-diskurs: osnovnye napravleniya izucheniya i tendentsii razvitiya = Internet discourse: the basic research areas and the tendencies of development. Izvestia of the Volgograd State Pedagogical University, 7(160), 94–101. (In Russ.)

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