Management strategies of oil and gas complex enterprises

The purpose of the research. The article discusses the problems of forming management strategies for enterprises in the oil and gas sector. The personnel process is analyzed, and examples of business management strategies used in the oil and gas industry are identified. The purpose of the study is to identify and substantiate effective approaches to the formation and implementation of strategic development of oil and gas sector enterprises, including the role of personnel policy, the structure of multi-level strategic decisions and the choice of optimal growth models (intensive, diversified, integrated and investment) in a dynamically changing external environment and internal factors of the industry. Results. As a result of the conducted research, the author comes to the conclusion that the strategic development of oil and gas companies is based on effective personnel management, since it is qualified employees who ensure the implementation of long-term goals. The company's strategy is formed on three levels — portfolio, competitive and functional, which ensures consistency of management decisions. The industry uses four main growth models: intensive, diversified, integrated and investment. Their choice depends on the state of the market, financial capabilities and goals of the company. Diversification is becoming a key area that increases resilience and reduces risks. The integrated use of these approaches allows enterprises to strengthen their competitive position, increase efficiency and adapt to a dynamic external environment.